Artist Showcase: Illustrator + Designer Adam Vicarel / Artistic Allies

Logos and marks flash sheet by Adam Vicarel — Various logos, brands, marks and lettering developed over the years for various projects. I strive to harness the hybridity of fine art and traditional graphic design in my work, and thus the bulk of this work has an intentionally rough and hand-drawn quality. —Adam Vicarel

Native Roots by Adam Vicarel — Rebranding and repositioning Colorado’s largest cannabis dispensary, Native Roots. This project kicked off with a full week of workshopping and questionnaires with the entire executive team, and those insights ultimately informed one of my most thorough and strategic rebrands to date. —Adam Vicarel

Co Biz Mag Magazine Cover by Adam Vicarel — An issue of Colorado Business Magazine that highlights the top 50 companies to watch. I decided to illustrate this magazine cover in a Victorian style, the era in which the Colorado Gold rush fell, when Denver was founded. —Adam Vicarel

So Delicious Oatmilk pints sketchesby Adam Vicarel — Tasked with creating a logotype as well as a series of lettering compositions for So Delicious’s new oatmilk-based frozen dessert, each of these lettering compositions worked to capture the craft quality that went into developing this product. —Adam Vicarel

Mural for Altera Mountain Company (AKA: IKON Pass) by Adam Vicarel — Mural for Alte r ra Mountain Company (AKA: IKON Pass). The marketing director had a strong affinity for the Hatch Show Print in Nashville which is characterized by bold typography and wood block-carved illustrations. This mural was directly inspired by that style and was created in a way that almost felt as if it could have been pristinely stamped on this wall. —Adam Vicarel

Garden Variety by Adam Vicarel — Art direction and visual identity for Garden Variety, one of the first-to-market cannabis dispensaries once Canada legalized recreational marijuana. The visual identity’s cornerstone element is the Sparwolf: a hybrid sparrow-wolf creature that I created. These two native species combined capture the everyday magic and delightful surprises regularly found within the brand. —Adam Vicarel

New Belgium Blackberry Felix label by Adam Vicarel — We teamed up with New Belgium Brewing not only to design a label, but also create hype around the release of Blackberry Felix, a golden sour ale matured in blackberry whiskey barrels from their collaborative partner, The Leopold Brothers. Our goal was to create a label that, through both aesthetics and process, harkened to the artisanal processes of distilling and brewing. —Adam Vicarel

Zeal Optics by Adam Vicarel — Hired to create a versatile set of graphics for Zeal Optics, my focus was on creating lettering and illustration assets that were not only flexible in their application, but inspired by the beautiful mountains with which we’re surrounded. —Adam Vicarel

Having just launched a new website, this video was intended to debut that launch as well as my new brand positioning: a hybrid creative studio that thrives at the convergence point of fine art and strategic design. I wanted this piece to be memorable, impactful and full of energy and excitement. —Adam Vicarel

Artwork provided by the artist.

NAME: Adam Vicarel
OCCUPATIONS: Graphic Designer, Illustrator
LOCATION: Denver, Colorado, USA
ART: vicarelstudios.com | Instagram: @adamvicarel

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