Professional skier + writer Drew Petersen exudes a passion for what he does. He understands that the game has changed and has made the calculated decision to merge his skiing, storytelling and business acumen together to propel his career forward. In our conversation, Drew shares his creative process for skiing + writing, one crucial piece of advice for anyone wanting to be a pro athlete + what he wished he knew when starting out as a pro skier.
NAME: Drew PetersenOCCUPATIONS: Director, Producer, Skier, WriterSPONSORS: Salomon, HestraLOCATION: Salt Lake City, Utah, USAART: Instagram: @drewpeterski
Artwork provided by the artist. NAME: Ruel BrownOCCUPATIONS: Actor, Muralist, Painter, Production Designer, SculptorLOCATION: Salt Lake City, Utah, United StatesART: ruelbrown.com | Instagram @ruelbrown | IMDB
Ruel is the type of person you quickly feel a kinship with and his ability to forge strong relationships has been integral to his career success. He’s painted large murals, acted with Jack Black and Jon Heder, designed sets for director Steven Soderbergh and worked on the TV show The Bachelor. In our conversation, Ruel shares his winding path and how he’s managed to successfully embrace and build upon his many disciplines.
Artwork provided by the artist. NAME: Sam WatsonOCCUPATION: Photographer LOCATION: Salt Lake City, Utah, United StatesSPONSORS: 4FRNT Skis, Giro, Alta Ski Area ART: samwatsonphotos.com | Instagram: @samwatsonphotos
Emerging ski + outdoor photographer Sam Watson is forging his own path in the outdoor sports industry. In our conversation, Sam shares why persistence + follow through creates more opportunities, why you’ve got to love what you’re doing + which skill is most important when working with clients (it may not be what you think!).
Time-lapse and behind-the-scenes videos of Trent Call’s creative process.
Artwork provided by the artist unless otherwise noted. NAME: Shae “SRIL” PetersenOCCUPATIONS: Aerosol ArtistLOCATION: Salt Lake City, Utah, USAART: Instagram: @srilart | Facebook | srilart.com
Shae “SRIL” Petersen’s roots are in graffiti and he spent many years as a graphic designer. Then, after getting a divorce, he decided to chuck the well-paying job and dive back into art as a full-time aerosol artist. Here he shares how his success has affected him both positively and negatively, ways he differentiates himself + some thoughts on what it takes to get what you want in life.