What’s your mix of repeat versus new clients?
Looking back over five years of doing this, for the first four-ish years, whether unfortunate or not, most of my clients were one-offs, where I did one project with them and we were kind of done. Frequently they had design teams that took over whatever I created and then moved forward with it.
I think now things are changing a bit and clients are coming back more. I’ve been working a lot with Native Roots, a local cannabis company. I’ve done four or five big projects with them over the last two years. I’ve done lots of little one-off projects over the last two or three years with So Delicious, a dairy-free company.
So it’s more and more becoming repeat clients. I think that’s also because I’m transitioning away from smaller mom-and-pop shops, which I’m interested in working with but just the time, attention and care I put into their work is the exact same that I put into these big clients and the big clients pay me five times as much. Obviously it’s not all about money but I want to work less and make more, so it kind of is.
I get a lot of repeat clients who I do multiple projects for, so there’s returning business and I know the satisfaction is there.