Interview with Photographer Flip McCririck

Flip McCririck is a photography veteran, working for various publications, big brands (like Nike, Red Bull, Target) and some of the most well-known skiers of our generation. The industry has no doubt shifted since he got into the game some decades ago, but much of his advice has no expiration. In our conversation, we talk about how to pivot into another industry, how to target ideal clients + how to make yourself more marketable to commercial clients.

Artist Showcase: Photographer Sam Watson

Artwork provided by the artist. NAME: Sam WatsonOCCUPATION: Photographer LOCATION: Salt Lake City, Utah, United StatesSPONSORS: 4FRNT Skis, Giro, Alta Ski Area ART: samwatsonphotos.com | Instagram: @samwatsonphotos

Interview with Photographer Sam Watson

Emerging ski + outdoor photographer Sam Watson is forging his own path in the outdoor sports industry. In our conversation, Sam shares why persistence + follow through creates more opportunities, why you’ve got to love what you’re doing + which skill is most important when working with clients (it may not be what you think!).

Interview with Photographer Adam Clark

Adam Clark has built a solid photography and video career spanning 20+ years, and he shares some of the big financial risks he took when starting, a way he’s learned to effectively pitch ideas to clients and a few key reasons he believes clients like working with him.

Artist Showcase: Painter Josh Scheuerman

Artwork provided by the artist unless otherwise noted. NAME: Josh ScheuermanOCCUPATIONS: Graphic Designer, Muralist, Painter, PhotographerLOCATION: Salt Lake City, Utah, USAART: joshscheuerman.com | instagram.com/jscheuerman

Interview with Painter + Muralist Josh Scheuerman

Described as the unofficial Mayor of Salt Lake City by his peers, Josh Scheuerman is an extroverted and caring artist/activist who leaves a trail of goodwill wherever he goes. Josh successfully navigates the art world by developing meaningful relationships and creating art with a purpose, never deviating from his mantra Be Kind, Be Brave.